Maine Celtics, L.L. Bean Renew "Amazing Maine" Campaign

PORTLAND, Maine. - The Maine Celtics today announced that their “Amazing Maine” campaign presented by L.L.Bean has returned for another season. A success during the 2023-24 season, the Maine Celtics are hosting a series of themed nights presented by L.L.Bean at the Portland Expo, including tonight’s game vs. Raptors 905.

“We are so excited to continue our relationship with iconic brand L.L.Bean,” said Maine Celtics Team President Dajuan Eubanks. “They are representative of the state, and partnering with a company that shares our values makes sense in so many ways.”

Unlike last season, which celebrated the various regions of the state of Maine, this year’s Maine Celtics “Amazing Maine” theme night series highlights select Maine state parks. The Celtics will highlight the state parks over five home games, wearing their specialty L.L.Bean uniforms. This season, the jersey design includes the “L.L.Bean Katahdin Graphic, seen on many L.L.Bean items. They were unveiled at the first Amazing Maine game on Nov. 22 vs. Capital City.

Below is a list of the five Amazing Maine games, and corresponding Maine State Parks that will be recognized:

About the Maine Celtics

Originally called the Maine Red Claws, the Maine Celtics have been the NBA G League Affiliate of the Boston Celtics since the team’s inaugural campaign during the 2009-10 season. The Boston Celtics purchased the franchise prior to the start of the 2019-20 season and renamed the team to the Maine Celtics in May 2021. The Celtics play their home games at the Portland Expo. During the Red Claws/Celtics’ first 13 seasons in Maine, 21 players have earned GATORADE Call-Ups to the NBA, including four players to Boston. Additionally, 37 Boston Celtics have been assigned to Maine for development or rehabilitation. 14 former Maine coaches have made the jump to the NBA, including Boston Celtics Director of Player Personnel Austin Ainge.

About the NBA G League

The NBA’s official minor league, the NBA G League prepares players, coaches, officials, training and front-office staff for the NBA while acting as the league’s research and development laboratory. Featuring 31 teams, 29 with direct affiliations to NBA franchises for 2023-24, the league offers elite professional basketball at an affordable price in a fun, family-friendly atmosphere. 55 percent of all players on end-of-season 2022-23 NBA rosters boasted NBA G League experience. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.

About L.L.Bean

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2023, L.L.Bean donated over $6 million to outdoor and community-enriching organizations focused on increasing access and inclusivity in the outdoors. L.L.Bean operates 60 stores in 19 states across the United States, along with 22 stores in Japan and 13 stores in Canada, in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, YouTube, Pinterest, and Instagram